Bachelor’s degree's degree program

Advertising and Public Relations

School of Culture, Public Communications and Information Technologies
Outcome (diploma/credits)

Bachalor of Advertising and Public Relations

Language of study

Russian

Application deadline

20 August 2024

Duration, Format, Tuition Fees
4 yearsFull-time137 000 ₽

Overview

A unique program focused on the training of future professionals and leaders in the field of promotion, Internet communications and PR.

Effective communication in the modern world determines the success of people and organizations. That’s why professionals in the field of advertising and PR are among the most demanded in the employment market – they account for up to 17% of vacancies.

Graduates of the Advertising and Public Relations programs realize themselves in the field of Internet communications, creating interesting content, managing personal or corporate blogs, and being responsible for community management.

You will learn modern promotion technologies, writing articles, developing advertising, SMM, developing a communication strategy for an organization, market analysis, consumer’s research and their behavior management.

You will receive comprehensive knowledge in the field of advertising and PR, branding, community management, modern media, blogging, consumer psychology, on-line business.

Key courses

  • Marketing communications;
  • Advertising and Public Relations;
  • Internet Marketing;
  • Media planning;
  • Community management;
  • Branding;
  • Management;
  • Fundamentals of journalism;
  • Psychology of journalism;
  • Economics and management in the media;
  • Global economy;
  • Photojournalism;
  • Computer graphics in advertising;
  • Marketing research;
  • Methods of making management decisions;
  • Project management;
  • Industrial marketing;
  • Legal regulation of marketing and journalistic activities;
  • Basics of television journalism;
  • International marketing;
  • Press Service and PR.

Careers

  • Heads of Press Services;
  • Heads of Advertising Departments;
  • Creators;
  • Community managers;
  • Internet marketers;
  • Advertising managers;
  • SMM managers;
  • Image and promotion consultants;
  • Media planners;
  • Leaders and creators of digital agencies.
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